30 Jul 2014

The Shop that Reimagines Porsches

The work coming out of Singer Vehicle Design has been described as “a love letter to the 911.” This small shop in California brings new life to these timeless classics, with a focus on restoring and optimizing the air-cooled Porsche 911. Creative Director and former rock star Rob Dickinson talks about the meticulous craftsmanship that goes into each redesign and why his work is a tribute to these iconic vehicles. Video by: Jennafer Savino, Amy Marino (Source: Bloomberg)

View the original article and video at Bloomberg Business Week.